Amway
 |
| Type | Private |
|---|
| Industry | Direct selling |
|---|
| Founded | 1959 |
|---|
| Founder(s) | Rich DeVos
Jay Van Andel |
|---|
| Headquarters | Ada, Michigan, United States |
|---|
| Area served | Worldwide |
|---|
| Key people | Steve Van Andel (Chairman)
Doug DeVos (President) |
|---|
| Products | Amway Home, glister, G&H, Nutrilite, Artistry, AmwayQueen, eSpring, ATMOSPHERE... |
|---|
| Revenue |  US$ 11.3 billion (2012)[1] |
|---|
| Employees | 20,000[2] |
|---|
| Parent | Alticor |
|---|
| Website | Amway.com |
|---|
Amway (short for American Way) is an American
multinational direct-selling company that uses
multi-level marketing to sell a variety of products, primarily in the health, beauty, and home care markets.
[3][4][5] Amway was founded in 1959 by
Jay Van Andel and
Richard DeVos. Based in
Ada, Michigan, the company and family of companies under
Alticor reported sales of USD$11.3 billion for the year ended December 31, 2012 - the seventh consecutive year of growth for the company.
[1] Its product lines include home care products, personal care products, jewelry, electronics,
Nutrilite dietary supplements,
water purifiers, air purifiers, insurance and cosmetics. Amway conducts business through a number of affiliated companies in more than a hundred countries and territories around the world.
[6]Amway was ranked No.114 among the largest global retailers by
Deloitte in 2006, and No.25 among the largest private companies in the U.S. by
Forbes in 2012.
[7]
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